Regional Manager, Southwest

J. Lohr Vineyards & Wines J. Lohr Vineyards & Wines
Dallas, TX

Job Description:

J. Lohr Vineyards & Wines is one of California’s leading family-owned and operated wineries, with sustainably farmed, estate vineyards in Paso Robles, Monterey and Napa Valley.

We are looking for a self-motivated, high-energy Regional Manager to work with our distributors, call on key accounts, and manage our Texas and Louisiana markets.

Essential Duties and Responsibilities
• Exhibit the highest levels of respect, integrity, sincerity and professionalism in dealing with others.
• Attain sales, distribution and profitability goals for the assigned area.
• Develop relationships with and motivate distributor salespeople during sales meetings, ride-withs, etc. to open and service both on and off-premise accounts.
• Communicate approved programs and marketing initiatives to distributors and assist in their implementation.
• Educate salespeople and key accounts as to the unique characteristics of J. Lohr wines, our estate vineyards, people, production methods, sustainability initiatives and appellations, and how they fit into our competitive set.
• Conduct seminars, tastings and winemaker dinners.
• Write and maintain key account lists, and make placements and sales at these accounts.
• Work with the VP US Sales and senior winery management to develop sales programs and incentives that will motivate distributors and sales representatives.
• Track and report on the effectiveness of programs, and recommend corrective action to the VP US Sales.
• Assist in the execution of national programs throughout the area.
• Produce timely sales activity and expense reports.
• Review and approve distributor bill backs.
• Work with other managers and regions to provide support when needed.
• Cooperate with personnel in other departments to ensure the best overall results for the winery.
• Maintain a high level of safety awareness in all aspects of the job, including while driving, handling cases of wine, participating in tastings, and entertaining distributors and customers.

Qualifications
• Bachelor’s degree (preferably in business, sales and marketing, or a related field).
• Five to eight plus years of experience selling wine with another wine supplier and/or a distributor.
• Demonstrated ability to successfully achieve sales goals.
• Experience in managing direct reports and talent development.
• Pricing and brand management understanding and responsibility.
• Strong mathematical and analytical skills, and attention to detail in order to understand revenues and expenses, budget and sales plan variances, and to suggest corrective action.
• Exemplary communication, influence and negotiation skills in order to work effectively with a variety of people, and foster teamwork.
• Proficiency in Microsoft Office, allowing the candidate to build presentations, sell sheets, and deliver and respond to detailed correspondence.
• Seasoned organization, reasoning, judgment and problem-solving skills in order to coordinate multiple projects, resolve problems, and represent J. Lohr.
• Knowledge and enjoyment of wine and wine culture, varietals, appellations, food pairings, etc.
• Driver’s license with a driving record that is acceptable to the winery’s insurance carrier.
• Willingness to travel with overnight stays as needed.
• Ability to lift and carry 45 pounds.
• Residence in Dallas or Houston, TX is preferred, with a working knowledge of the states noted above.

About J. Lohr Vineyards & Wines:
Founded more than fifty years ago by Jerry Lohr and still family owned and operated today, J. Lohr Vineyards & Wines grows, produces and bottles a full line of internationally recognized wines from its more than 4,000 acres of certified sustainable estate vineyards in Monterey County’s Arroyo Seco and Santa Lucia Highlands appellations, Paso Robles, and St. Helena in Napa Valley. Offering an expressive range of styles that showcases its estate fruit, J. Lohr crafts seven tiers of award-winning wines: J. Lohr Signature Cabernet Sauvignon, J. Lohr Cuvée Series, J. Lohr Vineyard Series, J. Lohr Gesture, J. Lohr Pure Paso® Proprietary Red Wine, J. Lohr Estates, and ARIEL Vineyards.

At the heart of our success is a commitment to forward-looking, sustainable practices, combined with constant reinvestment in vineyards, state-of-the-art facilities, and artisanal winemaking. In partnership with our family of employees, we are dedicated to maintaining integrity and transparency across all our industry relationships, positioning J. Lohr to prosper for many years to come.

Base salary range for this role is 110-130K. Actual pay will be determined by experience, qualifications, geographic location, business needs, and other job-related factors permitted by law. We offer our employees a generous and comprehensive benefits package. The core health insurance components include medical, dental and vision with company contribution to a health savings account (HSA). Additional health benefits include life and disability. Other benefits include auto allowance, fuel reimbursement, 401(k) with company contribution, vacation, sick, holidays, wine, merchandise discounts, and more. Our HR team will discuss our incentive/bonus plan.

Please respond with your cover letter that explains why you are well suited for this position at J. Lohr Vineyards & Wines, along with your résumé.

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Posted 2026-05-12

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