Social Media Manager

Type: Contract (20 hours/week) with potential to grow into full-time
Experience Level: 2–3 years
Reports to: Director of Organic

Role Summary

The Social Media Manager owns the day-to-day execution of Everyday Dose’s social presence. You’ll be responsible for planning, publishing, and managing content across social channels (primarily Instagram, TikTok, and Facebook) and collaborating with internal teams to make sure social reflects what Everyday Dose actually stands for, not just what’s trending.

This is not a “post-and-go” role. We’re looking for someone who understands how social builds trust over time, especially with a thoughtful, wellness-aware audience.

What You’ll Own

Content Planning & Publishing

• Plan and schedule social content across priority platforms
• Write thoughtful, on-brand captions that sound human (never salesy or hype-driven)
• Ensure content cadence is consistent and intentional
• Adapt creative for different platforms while maintaining brand voice

Community Management

• Engage with comments and DMs with warmth and care
• Support customer questions by partnering with CX when needed
• Surface recurring questions, feedback, and themes to internal teams
• Help foster a positive, supportive community environment

Collaboration & Coordination

• Work closely with Creative and UGC teams to:
  - Select content to publish
  - Identify what’s resonating
  - Brief creators when needed
• Support product launches, announcements, and evergreen education

Performance Awareness

• Track social metrics (engagement, saves, comments, growth)
• Identify patterns in what content performs well or falls flat
• Report insights to refine content strategy and posting approach

What Success Looks Like

• Social feeds feel cohesive, calm, and distinctly Everyday Dose
• Engagement is thoughtful and genuine, not forced
• Community feels heard and supported
• Content reflects real customer needs and language
• Social becomes a reliable brand touchpoint, not a content afterthought

Requirements

Who You Are

• 2–3 years experience managing social media for a brand (CPG, wellness, or lifestyle preferred)
• Strong written voice with excellent judgment around tone
• Platform-native understanding of Instagram, TikTok, and Facebook
• Highly organized and reliable
• Comfortable working independently with clear priorities
• Curious, empathetic, and detail-oriented
• Interested in wellness, routines, and how people actually live their lives

What You’re Not

• A pure influencer or content creator
• Someone who chases trends without context
• A meme-account mindset
• Someone who needs constant direction

Time Commitment & Growth

• ~20 hours per week to start
• Flexible schedule with clear deadlines
• Opportunity to expand into a full-time role based on performance and business needs

Benefits

• Competitive compensation
• Free Everyday Dose
• Potential to earn a full-time role with benefits