Marketing Lead

The To Go Marketing Lead drives the strategy, execution, and performance of all marketing efforts to drive customer acquisition, engagement and retention.

This role oversees the full marketing ecosystem, including campaign strategy, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations. The position plays a critical role in translating business objectives into measurable marketing programs while building the infrastructure, processes, and insights needed to scale the business effectively. This position is 100% Remote but you MUST work the CST time zone. Required Skills & Experience

10+ years of marketing experience, including ownership of multi-channel strategies

Demonstrated ability to drive measurable business results

Experience in:

• Marketing analytics and performance measurement
• CRM and lifecycle marketing
• Performance marketing channels
• Solid cross-functional leadership and stakeholder management experience
• Ability to build structure, processes, and measurement frameworks
• Strategic thinker with solid execution mindset

Leadership & Mindset

• Solid business orientation with a focus on revenue and performance
• Data-driven decision maker
• Comfortable operating across both strategy and execution
• Effective collaborator across diverse teams
• Builder mindset with the ability to create clarity and structure in evolving environments

Role Impact

This role strengthens marketing as a performance-driven function by:

• Connecting marketing efforts directly to business outcomes
• Establishing consistent measurement and accountability
• Driving alignment across cross-functional teams
• Building a foundation for scalable, sustainable growth

salary: $82 - $83 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

1. Marketing Strategy

Define and lead annual and quarterly marketing strategies aligned with revenue, margin, and customer growth goals

Translate business priorities into:

• Integrated campaign strategies
• Customer acquisition and retention plans
• Promotional and pricing strategies in partnership with Merchandising

Drive a structured test-and-learn roadmap to evaluate and scale growth initiatives, including pilots, promotions, and in-store activations

Partner with leadership to identify opportunities for:

• Market expansion
• Customer segmentation and targeting
• Store-level growth strategies

2. Integrated Campaign & Content Leadership

Own the end-to-end campaign lifecycle, including planning, execution, and performance analysis

Lead development of:

• Annual campaign calendar
• Monthly promotional plans aligned to merchandising priorities
• Ensure consistency of messaging and brand across all marketing channels
• Partner with Creative teams to develop campaign themes and assets
• Align campaigns with merchandising priorities, pricing strategies, and promotional cadence

3. Channel Strategy & Optimization

Oversee strategy, execution, and performance across all marketing channels:

4. Sales & Store Alignment

Serve as a key connector between Marketing, Sales, and Store Operations

5. Marketing Performance, Analytics & ROI Ownership

Build and own a comprehensive marketing measurement framework to assess channel and campaign effectiveness

6. Customer Insights & Voice of Customer

Skills

• Marketing
• Customer Relationship Management
• Marketing Strategy
• Campaign Leadership
• Channel Strategy
• Marketing Analytics
• Performance Measurement

Qualifications

• Years of experience: 10 years
• Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.