Director of Marketing and Events

Director of Marketing & Events

Traders Village

Traders Village is seeking a Director of Marketing & Events to lead marketing strategy, event planning, agency management, brand governance, and performance reporting across our locations.

This role is responsible for driving attendance, traffic, customer engagement, vendor participation, and revenue through coordinated marketing and event execution. The position partners closely with the President, General Managers, agency partners, and market-level marketing teams to ensure marketing activity supports measurable business outcomes across both customer and vendor experience.

This is not a purely digital marketing role. We are looking for someone who understands live operations, public-facing events, experiential marketing, customer behavior, vendor engagement, and how marketing translates into actual traffic and revenue.

What You’ll Do

• Lead annual marketing and event planning across all locations
• Develop campaigns, events, and promotional initiatives that drive attendance, vendor participation, and revenue
• Support vendor attraction, retention, and engagement initiatives in coordination with operational leadership
• Manage external agency relationships, media plans, and creative approvals
• Oversee marketing budgets and performance reporting
• Define and track KPIs tied to business outcomes
• Maintain brand standards and campaign consistency across locations
• Coordinate marketing activity across paid media, organic social, CRM, website, events, and local execution
• Oversee public relations, earned media, and crisis communications support
• Support website and e-commerce performance as core business channels
• Partner with General Managers and leadership teams to align local execution with company strategy

What We’re Looking For

• 7+ years of marketing leadership experience
• Experience managing multi-channel marketing campaigns and event strategy
• Strong understanding of budgeting, KPI reporting, and performance analysis
• Experience managing agencies and external vendors
• Ability to balance strategic planning with practical execution
• Strong communication and organizational leadership skills
• Experience in entertainment, hospitality, retail, attractions, events, tourism, or other high-volume consumer environments preferred
• Multi-location operational experience strongly preferred
• Bilingual English/Spanish communication skills preferred

The Right Person For This Role

The ideal candidate understands that successful marketing is not measured only by clicks and impressions, but by real-world results:

• Increased attendance
• Stronger customer engagement
• Vendor participation and retention
• Longer dwell time
• Higher revenue
• Stronger local awareness
• Better event execution
• Consistent brand presentation

You should be comfortable operating in a collaborative but accountable environment where marketing performance is expected to tie directly to business outcomes.

You should also understand that at Traders Village, the marketplace itself is part of the customer experience. Vendors are not simply tenants occupying space. Their participation, success, and engagement contribute directly to the energy, identity, and long-term health of the business.

Position Details

• Full-time
• Reports to the President of Traders Village
• Multi-location responsibility
• Some travel between locations required

About Traders Village

Traders Village operates large-scale marketplace and entertainment destinations that combine shopping, food, rides, festivals, concerts, and community events into a unique customer experience serving hundreds of thousands of guests annually.

If you enjoy fast-moving, customer-facing environments and want to help shape large-scale public experiences that people actually attend — not just scroll past — we’d like to hear from you.