Marketing Operations Manager, DTC

Marketing Operations Manager, DTC

Remote | Full-Time | Individual Contributor | $75,000 – $95,000 Base Salary

About Healthy Back Institute

Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage.

We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team- a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit and owns a company-wide specialty. This role's specialty is marketing operations and execution.

The Opportunity

This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the operational engine behind our marketing campaigns, CRO testing program, product launches, and brand consolidation work. As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned- building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence.

You will be the operational partner to the COO and marketing leadership on campaign execution, funnel performance, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO.

What You'll Own

Marketing Campaign Execution

• Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
• Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and Customer Success
• Remove blockers proactively and keep work moving against clear deliverables and revenue outcomes

CRO and Funnel Operations

• Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
• Ensure all tests are properly scoped, quality checked, and launched on time
• Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics

Product Launch and Brand Consolidation Operations

• Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
• Support HBI's brand consolidation work- migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
• Ensure clean QA and go-live processes for new product initiatives and migrated assets

Cross-Functional Workflow and Process

• Act as the central coordination point between Marketing, Product, Tech, and Customer Success
• Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
• Identify bottlenecks early and drive resolution before they impact delivery

What Success Looks Like

• Campaigns, tests, and launches ship on time and on spec consistently
• The CRO testing backlog moves at a predictable cadence with clear outcomes tracked
• Brand consolidation and domain migration work stays coordinated across marketing, product, and tech touchpoints
• Cross-functional teams have clear timelines, owners, and accountability at every stage
• Processes exist and are followed, reducing reliance on heroics or last-minute scrambles

What You Bring

Required

• 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
• Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
• Working knowledge of CRO principles- landing pages, offer structure, checkout flows, and how conversion connects to AOV and revenue
• Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
• Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
• Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments

Preferred / Bonus

• Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
• Experience with subscription, free trial, or continuity business models
• Familiarity with UltraCart or similar SaaS commerce platforms
• Familiarity with email and SMS platforms such as Klaviyo or Maropost
• Experience in lean, fast-paced, or turnaround business environments

Who You Are

• A strong project manager who drives work to completion and keeps stakeholders aligned
• A systems thinker who understands how marketing, tech, and creative workflows connect, and who manages dependencies proactively
• A data-oriented operator who understands how your work connects to conversion rate, AOV, and revenue
• Someone who pushes initiatives forward without waiting for constant direction
• Someone with real experience navigating the operational complexity of replatforming, domain migration, or brand consolidation across systems and teams

About the Team

You will be part of HBI's Business Operations Manager team- a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit (such as Customer Success, Marketing & Product Development, People & Talent, or Systems & Data) and owns a company-wide specialty. This role's specialty is marketing operations and execution- meaning you set the standard for how marketing and product work gets executed across HBI.

You will partner closely with Marketing, Product Development, Creative, Tech, Customer Success, and external vendors and agency partners.

If you've built your career driving execution in fast-moving DTC or marketing environments and want a role with real ownership and direct impact on revenue, we'd love to hear from you!