Channel Manager, Search Marketing (Hybrid opportunity)

Summary

ALG Vacations (ALGV), part of Hyatt, is widely recognized for providing the industry's leading leisure travel experience to destinations worldwide. As North America's leading vertically integrated travel, hospitality, and leisure management groups, we can oversee all aspects of the vacation- from the moment a guest books a trip to the time they return home. Serving more than three million passengers annually, each of our highly respected brands offers unique benefits and a wide portfolio of destinations.

Grow your career as Channel Manager, Search Marketing within ALG Vacations. As a member of this team, you will be responsible for leading enterprise SEM and SEO strategy across multiple brands, driving demand, bookings, and revenue through disciplined execution and continuous optimization. This role owns a significant media budget, serves as a strategic partner to marketing leadership, and collaborates with agencies, analytics, and product teams to improve performance through strong measurement, testing, and operational rigor.

​ As the search landscape evolves, this role helps shape how Generative Engine Optimization (GEO) complements SEM and SEO—guiding content, structure, and authority signals to improve brand representation across AI generated search and answer experiences. ​

Essential Functions:

• ​​ Search Strategy Leadership — Own the integrated search marketing strategy (SEM, SEO) for all brands, refining goals, KPIs, and performance benchmarks. Influence marketing plans and budget distribution across brands. ​

• ​​ Budget Ownership & Optimization — Oversee multi-brand SEM budgets, ensuring investment efficiency through forecasting, pacing, and ROI modeling. Reallocate funds proactively based on performance insights. ​

• ​​ Search Innovation & Testing — Lead ongoing testing of platform features, automation, and workflow improvements that enhance performance and efficiency. Partner with agencies and internal teams to evaluate practical applications of new capabilities as they mature. ​

• ​​ SEO Program Development — Oversee enterprise SEO initiatives, collaborating cross-functionally with content, engineering, and product teams to improve technical health, authority, and visibility. ​

• ​​ Agency Leadership & Governance — Act as primary liaison for search marketing agency. Direct overall strategy, review deliverables, manage scope and budget, and evaluate performance against SLAs. ​

• Analytics & Reporting Excellence — Translate performance data from GA4, Power BI, and media platforms into clear insights and recommendations for senior stakeholders

• Cross-Channel Collaboration — Partner with social, display, CRM, and brand teams to support integrated campaigns and aligned audience strategies.

• Industry Expertise & Leadership Communication — Stay current on search landscape shifts, privacy policies, and algorithm updates. Translate trends into strategic implications for brand visibility and ROI.

• Demonstrate a commitment to Hyatt core values.

Qualifications:

​​​​ Experience:

• ​​ Bachelor’s degree in Marketing, Business, or a related field.

• 3-5 years of hands-on experience in search marketing (paid & organic), preferably in e-commerce or travel.

• GA4, Power BI, Multi-touch Attribution.

• Experience managing sizable SEM budgets with a focus on efficiency and ROI.

• Strong understanding of SEO fundamentals, including technical and content optimization.

• Experience managing agencies and external partners.

• Strong analytical and communication skills with the ability to translate data into action.

• Excellent communication and project management skills.

• ​​ Ability to travel to as needed, 3-4 times per year ​.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

About ALG Vacations

It all begins when our client’s book with ALG Vacations. As North America’s leading tour operator, we keep our standards as high as our passion for travel, working together with our agents to ensure every client’s vacation exceeds every expectation. We are an industry innovator that combines the expertise of many different brands.

ALG Vacations consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across multiple segments, comprising:

• Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands

• Destination Management Services : Best-in-class destination management services provided by Amstar® DMC and Worldstar®

• Loyalty Program : Exclusive loyalty program Unlimited Vacation Club®

• Technology Solutions : Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

Since 2021, ALG Vacations has proudly been part of Hyatt. At Hyatt, we believe in the power of belonging – of making people feel at home no matter where they are in the world. Since 1957, our colleagues have been at the heart of driving Hyatt to become one of the world ’ s leading and fastest-growing hospitality brands, without ever losing focus on people and care.

To learn more about ALG Vacations:

Our Values

At ALG Vacations, we care for people so they can be at their best. We bring our values to life every day to ensure our colleagues have what they need to thrive, be their best selves, and create memorable guest experiences.

Experimentation • Empathy • Inclusion • Integrity • Respect • Well- Being

We’re proud to offer exceptional corporate benefits which include:

• Travel Perks and Benefits for both ALG Vacations and Hyatt

• Medical, Dental and Vision Insurance

• Basic Life Insurance

• Short- & Long-Term Disability

• Paid Parental Leave

• Corporate Wellness Program

• Travel Discounts & Deals

• Paid Time Off & Holidays

• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

We Welcome You:

Research shows that individuals tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.

The salary range for this position is $58,400-$80,000. This position is also eligible for the annual incentive plan.

The final pay rate/salary offered to the successful candidate will depend on experience, skill level and other qualifications for the role, as well as the location of the performance of work. Pay for the successful candidate will meet local requirements, including the local minimum wage rate.

We value our relationships with recruitment partners and require that agencies contact us first before submitting any candidates. Hyatt will not be responsible for any fees and obligations associated with unsolicited submissions unless a formal agreement is in place.