Organic Social Channel & Community Manager

About Mason's Meats

We make premium beef jerky and meat snacks using just two ingredients: British and Irish grass-fed beef and sea salt. No additives. No sugar. No nonsense. We are a DTC brand selling across the UK, EU, Middle East and other regions currently.

At our core, we're more than just a meat snack business. We're not a product, we're a movement - a return to real food in a world full of chemicals, fillers and artifice.

We're launching in the USA and building our production facility in Austin, Texas. We'll be using gold standard grass fed, grass finished American beef and bringing in our amazing salt from Anglesey that we use in the UK.

Important; applications without a covering letter will be discarded.

The Role

We're looking for an Organic Social Channel & Community Manager to take ownership of our organic channels and the community building around them, working from the new site in Austin alongside our marketing team across the UK and Europe.

We're a small and nimble team: design, marketing, paid and retention all work closely together. You'll own the organic output, but this role isn't just execution; you will contribute to the strategy. We want someone who can tell us why we're posting what we're posting, on which channel, and when.

Our primary active channel currently is Instagram (@masons_meats) followed by Facebook. We have a nascent presence on TikTok (@masons.meats) and YouTube. We would like to launch on Reddit and X and want someone who can help build a clear thesis for how each platform serves the brand and the customer we're trying to reach.

Key Responsibilities Include:

• Organic Channel Ownership. Plan, schedule, and publish. Build a weekly content calendar with a clear point of view.
• Community Management. Reply to every DM and comment that matters. Build relationships with our most engaged customers. Surface UGC worth resharing. Spot customers ready to become advocates.
• Format Development. Develop and own a library of organic content formats (series, recurring segments, hooks, CTAs, sequences). Refresh and retire formats based on performance.
• Feedback Loop with Growth. Work hand-in-hand with the paid team. Feed them organic winners worth testing in paid. Take back paid learnings worth applying to organic.
• Social Listening. Track conversation across our channels, our category and the people we admire. Bring back what you hear - content ideas, product feedback etc.
• Copywriting. Captions, scripts and any other written output the channels require. Write with precision and hold the brand voice without flattening it.
• Reporting. Own weekly, monthly and quarterly reporting on organic performance. From what we posted, what landed, what didn't, to channel-by-channel read against the strategy, format performance, community growth and health.
• Channel Strategy. Plug into the strategy for each channel alongside the Head of Brand: Instagram, YouTube, Facebook, TikTok, Reddit and X.

Who you are

You've spent 2 - 4 years running organic social and community for a consumer brand you cared about. You care about food. You don't need to be carnivore, paleo, or anything else, but you should understand our mission and values.

Day to day responsibilities

• Receive briefs and deliver precise, on-brand content ready for review
• Plan, schedule and publish across Instagram, TikTok, YouTube, Reddit and X
• Brief videographers and editors with scripts, hooks, shot lists and pacing notes
• Shoot iPhone-native content in the moment
• Reply to DMs, comments and community conversations daily on every active channel
• Report each week, with deeper monthly and quarterly reads
• Own and maintain the organic content library (formats, thumbnails, b-roll, archive)
• Proactively spot trend opportunities and bring recommendations on what to tap into and what to skip
• Ensure consistent output that may comprise content produced by other team members
• Keep all content named, organised and delivered on schedule

Requirements

You are

• A proven manager of an organic channel for a brand
• Strategic - you don't post for the sake of it. You can articulate the role each channel plays and the rationale behind every choice.
• A brand guardian - the Mason's Meats tone of voice and philosophy are set. You apply them with rigour, you do not reinterpret them.
• Allergic to generic brand social - you know what a default DTC TikTok or Instagram looks like and you build nothing that resembles it.
• As comfortable shooting on your iPhone as you are writing a brief and managing a shoot with a videographer. You move fluently between a self-shot story and a properly briefed shoot the same week.
• Fluent across multiple platforms - TikTok and Instagram natively, with a real point of view on how brands should show up on Facebook, YouTube, Reddit and X. You know what works, what gets ignored, and what gets a brand quietly hated.
• Good with data - you read analytics weekly, draw real conclusions from them, and translate those into changes in the plan.
• A sharp, accurate writer - you don't lean on AI to do the thinking or the writing for you. We can spot AI-default copy a mile off, and so can our customers.
• Fast to iterate - founder feedback is direct and frequent. You apply it quickly and move forward.
• A team player - you work alongside people who already contribute to social output, support them, share knowledge, and help the whole team produce better work. This is a collaborative environment, not a solo role.

Nice to have

• Direct experience as a creator yourself
• A track record of brand participation in community-led spaces
• Food or premium FMCG brand experience
• Hands-on editing in CapCut, Premiere or equivalent
• A network of food, fitness, or lifestyle creators

Benefits

Benefits

• Competitive salary + performance related bonus
• 20 days PTO per annum plus public holidays
• "Traditional" Healthcare or Crowdhealth buyout.
• Incredible opportunity to grow with Mason's Meats as we scale
• A dynamic, small-team environment where your contributions are valued and recognized.
• The satisfaction of being part of a company that prides itself on traditional craftsmanship.