Manager, Industry Insights and Competitive Intelligence
- Summarizing key developments within the industry and across competitors for executive consumption (requires written and verbal summary and presentation)
- Maintain ADT’s market and competitive intelligence knowledge base, helping internal decision makers get access to critical information in an efficient manner
- Continuously update and improve our sales enablement tools. E.g., Phone and Field Sales Competitive Information Tools, and website competitive matrices
- Perform robust pricing comparisons and analyses to inform national pricing strategies and decision making (e.g., bi-monthly scenario planning)
- Lead brand claim research & development
- Identify competitor false/misleading marketing claims; work with ADT’s Legal team to address inaccuracies via Cease & Desists
- Manage relationships and project management with third-party research vendors
- Additional duties as assigned
- Expert at distilling large amounts of information from a variety of sources into a succinct story or key points for other executives
- Diligent, detail-oriented, curious about the category
- Self-starter/self-motivated
- Data-driven
- Ability to collaborate cross-functionally with various stakeholders
- Undergraduate degree
- Knowledge / experience within the home security or smart home and automation industry
- Previous work experience in competitive, category intelligence
- Occasionally, less than 25%
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