Customer and Lifecycle Marketing Manager

Customer and Lifecycle Marketing Manager

Job Description

MANAGER C USTOMER and lifecycle MARKETING

ABOUT MATTERPORT & COSTAR GROUP

Matterport a CoStar Group (NASDAQ: CSGP) industry-leading brand is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform.

By combining immersive technology precision data and advanced visualization capabilities Matterport empowers professionals across the manufacturing energy and industrial sectors to design operate and maintain facilities in entirely new ways.

As part of CoStar Group a global leader in real estate information analytics and online marketplaces Matterport benefits from the scale innovation and stability of one of the worlds most respected technology companies.

Overview

Matterport is seeking a dynamic customer-obsessed marketing leader to design and scale programs that deepen engagement drive retention and maximize customer lifetime value.

The Manager Customer & Lifecycle Marketing will lead the strategy and execution of integrated lifecycle campaigns across our customer basespanning onboarding adoption cross-sell upsell renewal and advocacy. This role sits at the intersection of data content and customer experience ensuring every touchpoint delivers value and reinforces the Matterport brand.

The ideal candidate blends analytical rigor with creative storytelling and has a proven record of turning insights into impactful programs that nurture relationships and accelerate growth. Youll partner closely with Sales Customer Success Product Marketing and Revenue Operations to align unified retention and expansion strategies.

Key Responsibilities

• Own the customer journey from post-acquisition through renewal mapping lifecycle stages and developing multi-channel campaigns to improve activation engagement and retention.

• Build and lead the Customer & Lifecycle Marketing function defining vision KPIs and operating rhythm for programs that scale globally across SMB mid-market and enterprise segments.

• Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo Salesforce Gainsight) to deliver personalized behavior-based experiences.

• Design retention and expansion strategies including onboarding sequences in-product communications renewal plays and cross-sell/upsell journeys.

• Leverage data and analytics to uncover churn signals usage trends and account health insights that inform campaign optimization.

• Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy.

• Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics.

• Champion customer advocacy partnering with Customer Success to develop case studies referrals testimonials and reviews that feed the acquisition pipeline.

• Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets.

Required Qualifications

• Bachelors degree from an accredited in person not-for-profit University or College; Masters degree preferred.

• 5 years of B2B SaaS marketing experience with at least 3 years leading lifecycle retention or customer marketing programs.

• Proven success building automated nurture onboarding and expansion journeys using marketing automation platforms (Marketo).

• Strong analytical acumen; ability to interpret customer data segmentation and usage patterns into actionable strategies.

• Deep understanding of customer segmentation cohort analysis and lifecycle measurement frameworks.

• Demonstrated ability to collaborate cross-functionally with Sales Customer Success and Product Marketing.

• Excellent communication and storytelling skillsable to translate data and strategy into clear business narratives.

• Experience managing a team and external partners to deliver measurable growth outcomes.

• Strategic thinker with operational discipline and a passion for continuous improvement.

Preferred Skills

• Experience with customer engagement and analytics tools (Gainsight Intercom or similar).

• Familiarity with predictive churn modeling AI-driven personalization and marketing data architecture.

• Strong understanding of SaaS metrics (ARR NRR CLTV CAC) and subscription-based business dynamics.

• Global marketing experience and comfort working across time zones and cultures.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

Required Experience:

Manager