Director of Marketing and Communication (Hybrid)

Job Description

Job Description

Position Summary

The Director of Marketing and Communication leads the development and execution of BiG's brand
and messaging strategy. This role supports multiple departments by creating cohesive,
mission-aligned communications that improve audience engagement, increase awareness, and
drive both sales and donations. From managing social media to shaping donor messaging and
storytelling, this role ensures that BiG is seen, heard, and experienced with clarity and purpose.

Key Responsibilities: Brand & Strategy

- Serve as the brand steward for BiG's voice, tone, and visual identity across all platforms
- Lead organization-wide marketing strategy in partnership with leadership and development teams
- Develop brand-forward campaigns that highlight the stories, creativity, and dignity of BiG Citizens
Digital & Social Media
- Manage BiG's digital presence including social media, website, Yelp, and Google Reviews
- Build and execute a content calendar to increase visibility and engagement across channels
- Monitor analytics and adapt strategies based on performance and engagement metrics
Content Creation & Communication
- Write and design donor newsletters, updates, promotional materials, and internal communication
pieces
- Collaborate with departments to streamline messaging and support specific programmatic goals
- Create content that promotes enterprise sales, fundraising campaigns, and community impact
Event & Speaking Support
- Support event marketing including promotions, signage, programs, and post-event communication
- Provide creative and logistical support for speaking engagements, presentations, and community
events
- Represent BiG at speaking engagements and public events when appropriate
- Ensure all public-facing opportunities are aligned with BiG's mission, tone, and brand identity
Community Engagement & Outreach
- Develop strategies that connect the broader community to BiG's mission and programs
- Share the stories of Citizens in ways that inspire action, investment, and advocacy
- Create campaign materials that mobilize support and expand BiG's reach and influence
Team Collaboration & Leadership
- Work cross-functionally with internal departments to identify communication needs and
opportunities
- Manage outside vendors, designers, and photographers as needed
- Maintain editorial calendars and ensure timely delivery of all communications
Qualifications
- 5+ years of experience in marketing, communications, or branding (nonprofit or mission-driven
experience preferred)
- Excellent writing and storytelling skills; ability to communicate with clarity, warmth, and purpose
- Experience managing social media, websites, and email marketing tools (e.g., WordPress,
Mailchimp, Canva, Adobe, etc.)
- Strong project management and organizational skills
- Familiarity with event promotion and public engagement
- A passion for BiG's mission and a commitment to changing the way the world views adults with
special needs

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift

Shift availability:

• Day Shift (Preferred)

Ability to Commute:

• Georgetown, TX 78626 (Required)

Work Location: Hybrid