Product Lead

What You’ll Be Doing

• Own the roadmap for a Creative Insights platform
• Use data driven approach to help creative teams build and concept better creative through concepting and production
• Understand how creative and media teams work together to drive marketing objectives
• Identify and develop new product opportunities using AI and data science based models
• Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships
• Work with executives to align product vision and strategy
• Responsible for product planning and execution throughout the product life cycle
• Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences
• Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time
• Coordinate delivery of product releases with the Engineering and Media teams
• Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately
• Work cross-departmentally to scope costs, time, and capacity for requests
• Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features
• Ideate and brainstorm solutions
• Conduct testing to improve software quality
• Provide content for product line and marketing communications

What You Will Bring

• Bachelor’s Degree or equivalent work experience
• 4+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization
• 4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams
• Strong stakeholder management
• Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
• Passion for understanding users and their behavior
• Prior experience working with LLMs and prompt engineering and/or data science modeling
• Prior experience managing the end to end product lifecycle
• Self-motivated; keen interest in learning new tools and technology

Nice to Have Qualifications

• Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
• Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

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BGSF is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.