Email Developer

Description

Biote Medical is the world leader in hormone optimization and we are adding to our team! We partner with providers to take a complete approach to healthier aging through patient-specific bioidentical hormone replacement therapy and the only nutraceutical line created specifically to support hormone health.

Position and Scope:

The Email Developer will be responsible for building and executing best-in-class email marketing campaigns and automated customer journeys. The ideal candidate has deep experience in email development and dynamic audience segmentation, with a keen eye for detail and a passion for bringing marketing campaigns to life. This role also involves deploying SMS and push notifications as part of a coordinated omnichannel strategy.

As an Email Developer, your daily responsibilities will include:

Email Development & Deployment

• Own the end-to-end email development process, including HTML coding, audience creation, quality assurance (QA), and deployment.
• Develop responsive, accessible, and optimized email templates, ensuring best practices for mobile responsiveness, dark/light mode, deliverability, and inbox placement.
• Conduct thorough pre-launch QA testing, including cross-browser and cross-device validation using tools like Litmus (or similar).
• Manage audience segmentation, list loads, dynamic segment creation, and audience validation for precise targeting and exclusions.
• Execute bulk email sends, automated trigger-based campaigns, and complex customer journeys within the CRM system.

Optimization & Performance Tracking

• Monitor live campaigns post-launch to validate functionality and expected performance.
• Implement A/B and multivariate testing to optimize subject lines, content, CTAs, and send times.
• Leverage behavioral, transactional, and loyalty data to personalize emails and improve engagement and conversion rates.
• Maintain email list hygiene, managing suppression lists, automation validation, and tracking list growth/unsubscribes to optimize deliverability and engagement.

Omnichannel Messaging

• Set up and deploy SMS and push notifications, both as ad hoc bulk sends and automated trigger-based communications.
• Ensure email, SMS, and push messaging are integrated into a cohesive, omnichannel customer experience.

Analytics & Reporting

• Partner with the Marketing Analyst to track and analyze campaign performance, focusing on deliverability, engagement, and revenue impact.

As an Email Developer, your background should include:

• 3-5 years of experience in email development and deployment.
• Expertise in HTML/CSS for email development, including responsive design, media queries, and email client limitations.
• Experience with CRM platforms/ESPs such as Microsoft Marketing Module, Eloqua, Braze (or similar).
• Strong understanding of CRM automation, personalization, and customer lifecycle marketing via email, SMS, and push notifications.
• High degree of accuracy and attention to detail.
• Excellent interpersonal skills, time management, and organizational abilities.
  

If you're interested in this awesome opportunity, please apply today!