Channel Business Development Manager

Sonar
Austin, TX

Who is Sonar?

Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.

We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily.

We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly.

And lastly, we are highly effective and operationally efficient . We operate collectively as One Team to accomplish our goals.

At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.

Why You Should Apply:

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties.

We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.

The Impact You Will Have:

The Channel BDM wins, maintains, and expands the relationship with Partners by building out a sustainable, scalable GTM that drives incremental revenue for our Channel.

The Channel ecosystem is a critical part of Sonar’s 2025 imperatives for success and we need someone with a strategic mindset, fearless in execution to build out the key markets and geographies.

What You Will Do Daily:

  • Own the relationship with Focus Partners, execute against business objectives and be the “go to” for all things Partner related.
  • Establish productive, professional and strong relationships with key personnel at SHI and our respective territories
  • Build momentum and executable next steps in the joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship
  • Proactively assess, clarify, and validate Partner’s needs on an ongoing basis
  • Proactive management with Sonar’s channel policies, stringent expectations management of partners to minimize channel conflict
  • Ensure Partners receives and completes the required enablement program
  • Ensure Partners and Sonar’s continuous business, human capital investment, and their technology aligns and complies

The Experience You Will Need:

  • 5+ years or more of channel experience in the North America market
  • Previous experience working with AWS, Azure and Google Cloud Marketplaces
  • Proven record in building, maintaining, and expanding high-performance partners in required territories
  • Experience in building out enterprise-level partnerships at the strategic level
  • Experience working in both enterprise and mid-size organizations and ready to bring the best and most applicable ideas to us
  • Ability to execute thought-out plan end-to-end
  • Challenge status-quo, leading and contributing to improvement

Why You Will Love It Here:

  • Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness and embraces the right to fail (and get right back up again!).
  • Great people make a great company. We value people skills as much as technical skills and strive to keep things friendly while still being passionate leaders in our domains.
  • We have a flexible work policy that includes 3 days in-office and 2 days work-from-home each week for those located near our office locations; some locations such as Dubai, India, Japan and Australia operate fully remotely.
  • We have a growth mindset. We love learning and believe continuous education is critical to our success. In an ever-changing industry, new skills are necessary, and we're happy to help our team acquire them.
  • As the leader in our field, our products and services are as strong as our internal team members.
  • We embrace transparency with regular meetings, cascading messages and updates on the growth and success of our organization.

Benefits of Working With Sonar

  • Flexible comprehensive employee benefit package that is 90% paid by the company.
  • We encourage usage of our robust time-off allocations.
  • We offer an exciting 401(k) plan that has a 4% match, fully vested on day one of participation.
  • Generous discretionary Company Growth Bonus, paid annually.
  • Fully paid parking in the heart of downtown Austin, Texas.
  • Global workforce with employees in 20+ countries representing 35+ unique nationalities.
  • We have an annual kick-off somewhere in the world where we meet to build relationships and goals for the company.

We Value Diversity, Equity, and Inclusion:

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures.

We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date.

We do not currently support visa candidates in the US.

Applications that are submitted through agencies or third party recruiters will not be considered.

Posted 2026-04-10

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