Director of Sales

Role Overview

Powerflex Supply is seeking a Director of Sales to lead and scale our revenue engine across both direct-to-consumer and dealer channels .

This is a player-coach role responsible for driving team performance while also owning and growing a personal book of business.

You will build a disciplined outbound sales organization, expand our dealer network, and help transition Powerflex into a predictable, system-driven revenue machine .

Key Responsibilities

Sales Leadership & Execution

• Lead, coach, and develop a team of 4 sales professionals
• Establish clear KPIs, activity expectations, and accountability
• Drive a high-performance, results-oriented culture
• Conduct weekly pipeline reviews and performance tracking

Player-Coach (Direct Selling)

• Maintain and grow a personal book of business
• Close key dealer and strategic accounts
• Lead outreach to multi-location farm & ranch retailers
• Participate in high-value and complex sales opportunities

Dealer Channel Development

• Expand and manage a national dealer network
• Prospect and onboard new dealer accounts
• Strengthen relationships with regional and national partners
• Develop programs and incentives to drive dealer sell-through

Outbound Sales Engine

• Build and scale a structured outbound sales program
• Implement segmentation and targeting strategies
• Leverage CRM tools (Apollo.io or similar) to manage pipeline
• Drive consistent outreach across dealer and DTC channels

System Selling & Customer Focus

• Transition the team from product-based to system-based selling
• Educate customers on complete grazing and infrastructure solutions
• Partner with marketing to align messaging and campaigns
• Capture and communicate Voice of Customer insights

Cross-Functional Collaboration

• Partner with Marketing on demand generation and conversion
• Work with Operations to ensure product availability and fulfillment
• Collaborate with Product on customer-driven innovation

Key Metrics for Success

• Revenue growth across DTC and dealer channels
• Dealer acquisition and retention
• Pipeline size and conversion rates
• Sales activity (calls, meetings, outreach)
• Average order value and system adoption
• Team performance vs targets

Requirements

Qualifications

• 7–10+ years of sales leadership experience
• Experience in B2B, dealer/distribution, or agricultural markets preferred
• Proven track record of building and scaling sales teams
• Strong outbound sales and prospecting experience
• Experience with CRM systems and sales analytics
• Ability to operate as both a strategic leader and hands-on seller

Leadership Traits

• High accountability with a strong bias for action
• Strong coaching and team development skills
• Data-driven and process-oriented
• Customer-focused with excellent communication skills
• Comfortable in a fast-paced, growth-oriented environment

Benefits

• Competitive Base Salary + Performance Bonus
  Compensation aligned with experience, with strong upside tied directly to revenue growth and team performance.
• Commission / Incentive Structure
  Additional earning potential through personal sales and team performance.
• Leadership Opportunity
  Direct ownership of building and scaling the sales organization, with visibility to executive leadership.
• Career Growth
  Opportunity to grow into broader executive leadership roles as the company scales.
• Health Benefits
  Medical, dental, and vision coverage (details provided during interview process).
• Paid Time Off
  PTO and holidays to support work-life balance.
• On-Site Role with High Impact
  Work closely with leadership in a fast-moving, collaborative environment.
• Industry & Field Exposure
  Opportunity to work directly with ranchers, dealers, and industry partners across the country.