Market Manager- San Antonio & Rio Grande Valley

Bacardi Limited
San Antonio, TX

YOUR OPPORTUNITY

YOUR OPPORTUNITY

As a Market Manager, you will guide a team of Bacardi Account Managers (BAMs) in your market to deliver sales goals and objectives within key customer accounts with excellence and celebrating the team’s achievements, big or small. As a Market Manager you will gain exposure to different elements of the sales and marketing organization in order to develop and execute customer strategies and business plans. You will also maintain an account list of top influential accounts in your market and deliver KPI goals. You will be based in San Antonio, TX.

ABOUT YOU

You are an inspiring leader and owner of your market, putting the customer and consumer at the heart of everything you do in order to achieve sales goals and objectives leaving a long-lasting impact. You are an important day-to-day face of Bacardi towards the distributors, customers, and agency partners (ambassadors or event staff) in your dedicated territory and will act as the key contact for those customers, driving new business and maintaining sustainable long-lasting relationships. You are passionate, driven, confident and collaborative – combining commercial acumen, creative flair and collaboration.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

  • Develop programs, promotions and activations and evaluating performance against sales forecast and quarterly goals in your territory.

  • Develop and maintain strong distributor relationships within key accounts while creating and executing territory development plans to drive sales growth and market performance.

  • Collaborate cross-functionally utilizing Bacardi resources and distributor partnerships to achieve maximize performance and sales efforts by achieving increased volumes while building long lasting business opportunities in your market and account universe.

  • Collaborate and directly influence distributor territory manager and sales consultants to achieve execution of local market priorities and plan

  • Development and strengthening relationships with key customer accounts to develop customer strategies and plans that translate into “win/win” scenarios through impactful presentations and evaluating return on investments.

  • Manage your budget effectively and efficiently by applying thoughtful financial decisions to increase profitability and demonstrating strong financial acumen with an understanding of retail finances, pricing and logistics.

  • Provide market and competitive brand updates to the commercial team to include timely and accurate communication of changing field conditions that may affect volumes as well as staffing changes at distributors and competitors.

  • Lead the off-premise channel within the assigned market by developing and executing local sales strategies in partnership with the State Manager and Regional Director to achieve sales targets, KPIs, and business objectives.

  • Engage with new and existing customers to capitalize on business opportunities.

  • Partner with accounts and serve as business consultant to support account objectives.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

  • Bachelor’s degree in business or related field required

  • 3+ years of on & off premise sales experiences in the spirits or beverage industry.

  • You understand the on & off premise business and the critical business factors that drive and impact customer’s business decisions.

  • By living a Founder’s mentality, you are a leader and owner of your market passionate about driving business results.

  • Proficiency in using CRM tools to manage customer relationships, track performance, analyze business results, and achieve sales objectives.

  • You are influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed, giving presentations in front of small groups of people including executives, Bacardi Primos, vendors and customers (both internal and external) at all levels of an organization.

  • You are computer proficient working in MS Office Products, including Word, Excel, PowerPoint and Outlook and can use advanced computer functions, including navigating the Internet.

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

  • Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
  • Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
  • Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

Posted 2026-08-18

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