Marketing Senior Specialist Advisor

Req ID: 341263

NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.

We are currently seeking a Marketing Senior Specialist Advisor to join our team in Plano, Texas (US-TX), United States (US).

Job Description:

The Data & AI Practice Marketing Lead is a North America-based marketing position for a practice that is expected to become a global practice in fiscal 2025. We are seeking a strategic results-driven lead to drive marketing initiatives that support the growth and visibility of our Data & AI practice. This role will be responsible for developing and executing integrated marketing strategies that position our offerings, engage target audiences, and generate demand across key markets.

The candidate for this role should have an in-depth understanding of IT services marketing with experience in the Data & AI space. This role will help drive radical business transformation with an emphasis on consistency, predictability and efficiency of messaging that will ultimately help NTT DATA showcase its leadership position in the global market. This role provides leadership, development and delivery of value propositions and messaging for assigned solution offerings and service lines grounded in deep customer and market insights. A key aspect of this position is to create thought leadership strategies, including the development of inspired, well positioned stories to excite prospects and customers, and invigorate our internal teams. As part of the marketing team, this role will be responsible for cross-country alignment of the messaging from demand generation to sales. The candidate will also be responsible for coaching and mentoring marketing product/portfolio professionals to achieve organizational and team objectives.

Responsibilities:

• Provides leadership in the development, planning and execution of a clear marketing strategy and compelling messaging that will drive the achievement of NTT DATA’s business strategy.
•  Owns positioning, messaging, and content associated with how we bring our diverse product portfolio to market across our target customer segments.
• Contributes to the development of an annual marketing plan that details the marketing, promotional and advertising activities for a fiscal year.
• Contributes to the development and implementation of go-to-market plans to be used to target existing and potential markets and clients.
• Creates tools such as calculators, EBCs or thought leadership to move clients further down buying journey.
• Partners with sales enablement to deliver sales with marketing messages and value props. Uses the intelligence and information gathered from market research to inform marketing activities, develop marketing models and to identify the market requirements for current and future products and services.
• Energizes field team through compelling enablement materials like positioning, motions, playbooks, and other tools that help them ramp faster and deliver winning propositions to our clients.
• Monitors global data and trends relevant to the Data & AI practice, including those of competitors, to ensure proactive positioning and to maintain a competitive advantage.
• Contributes to the development and execution of marketing strategies for the evolving Data & AI practice as it expands to a global practice. Collaborates with regional leaders and stakeholders to align local marketing initiatives with overarching business objective and go-to market strategies.

Required skills and experience:

• Bachelor’s degree or equivalent in business, marketing, communication, or related field; master’s degree (or equivalent) in business or marketing preferred.

Required Experience:

• Experience in a product marketing management role preferably in the high-tech industry.
• Experience in launching new high-tech products and communicating benefits.
• Project Management experience and proven success in developing and executing integrated marketing campaigns.
• Experience with AI and use of software and technology leveraged in B2B product marketing.
• Ability to work cross-functionally in a global, matrixed organization.

Additional skills and experience:

• Ability to collaborate effectively with business executives and technical experts to translate business offering and value propositions into compelling marketing initiatives that support product road mapping.
• Demonstrates passion for positioning and written communication, coupled with strong technical expertise and an understanding of NTT DATA’s service lines.
• Demonstrates outstanding communication skills with energy, adaptability, collaboration, persuasion, and initiative; an effective team leader capable of making meaningful contributions to both strategic and operational objectives.
• Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior leaders and junior team members.
• Collaborative and agile leadership style with enterprise-level problem solving abilities.
• Ability to engage in strategic thinking and execute on tactical implementations.

About NTT DATA

NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com

Whenever possible, we hire locally to NTT DATA offices or client sites. This ensures we can provide timely and effective support tailored to each client’s needs. While many positions offer remote or hybrid work options, these arrangements are subject to change based on client requirements. For employees near an NTT DATA office or client site, in-office attendance may be required for meetings or events, depending on business needs. At NTT DATA, we are committed to staying flexible and meeting the evolving needs of both our clients and employees. NTT DATA recruiters will never ask for payment or banking information and will only use @nttdata.com and @talent.nttdataservices.com email addresses. If you are requested to provide payment or disclose banking information, please submit a contact us form,

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