Product Manager

Join our winning team , recently honored as on Forbes’ list of America’s Best Startup Employers for 2025!

The Helper Bees (THB) was created to fill an obvious need in an underserved community. Inspired by love and brought to reality through passion and determination, The Helper Bees was founded to empower older adult citizens and their families in their search for quality, affordable in-home care providers. We do this by providing older adults the ability to easily review, choose, and access affordable quality in-home helpers.

The Helper Bees mission is to be the best in the world at finding & fulfilling the needs of older adults.

At THB, we define our company culture through our Core Values:

• Quickly iterate through solutions - We move at a fast pace which requires quick iterations to find a path to a repeatable solution
• Seek ways to create immediate impact - Be thoughtful and proactive in how you make an impact on your team. Actively look for ways to make a fast, positive impact.
• Bee the teammate you want to work with - We work as a team, help each other and encourage each other
• Ask questions, answer questions - You can't iterate through solutions if you don't ask the right questions which is why there is an expectation that questions should be asked. When you know the answer, being a good teammate means chiming in to get others up to speed.
• Take the time to celebrate wins - It's so easy for a team that is heads down to forget about all the great things they've accomplished. That's why we make it a priority to remind ourselves to create space to celebrate wins, big or small.

Job Summary:

We’re looking for a Product Manager who is fanatically customer-obsessed to lead our Direct-to-Consumer (D2C) experience—spanning every moment a person interacts with our brand. From digital flows to human conversations, mailers, and outreach campaigns, this role is about crafting experiences that spark trust, excitement, and loyalty.

You’ll own how people discover, engage, and fall in love with our programs—building not just conversions, but connections . You’ll collaborate with engineering, design, marketing, and provider network teams to ensure every touchpoint feels intentional, personal, and genuinely helpful.

Supervisory Responsibilities:

• None

Duties/Responsibilities:

• Design for devotion: Create experiences that turn first-time users into lifelong advocates—across web, phone, mail, and in-person touchpoints.
• Own and optimize the end-to-end D2C funnel, balancing digital engagement with offline channels like direct mail, outbound engagement campaigns, and provider interactions.
• Partner cross-functionally with marketing and operations to develop high-performing outbound initiatives—from scripts and call cadences to personalized outreach content.
• Define and execute a roadmap that fuses data, empathy, and storytelling to drive conversion and emotional connection.
• Use experimentation and insight to continually refine what makes consumers not just act—but care .
• Leverage AI tools to accelerate research, personalization, and campaign design while maintaining a human touch.
• Be the voice of the consumer, constantly advocating for what makes the experience more intuitive, inspiring, and delightful.

Performance Metrics:

• User engagement with our Digital and Human experiences
• Marketplace purchases

Requirements

Required Skills/Abilities:

• 4+ years leading product or growth initiatives in a consumer-facing or D2C environment.
• A track record of designing experiences that drive measurable engagement and deep loyalty.
• Experience shaping both digital and human touchpoints—from funnels and UX flows to scripts, outreach, and community engagement.
• Strong cross-functional chops with engineering, design, marketing, and field teams.
• Curiosity and excitement about using AI and behavioral data to personalize at scale.
• A mix of analytical rigor and creative intuition—someone who can spot friction in a flow and emotion in a user quote.
• A genuine obsession with understanding people and turning satisfied users into passionate advocates.

Education and Experience:

• 4+ years of experience as a Product Manager, preferably in a collaborative team environment
• Bachelor's degree in a related field or equivalent experience
• Experience in the healthcare industry is a plus!

Physical Requirements:

• Ability to remain at your designated workstation for the duration of the workday
• Constantly operates a computer and other office productivity machinery, such as a phone and Voice over Internet Protocol (VoIP).
• The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
• The ability to observe details at close range (typically on a computer screen)
• This position offers the flexibility of remote work at approved locations within the United States. Candidates must have a reliable internet connection and a designated work environment conducive to professional phone calls and sensitive data. Enjoy the convenience and comfort of working remotely while contributing to our team's success.

The Helper Bees is committed to building a workplace where diversity, equity, and inclusion are valued and prioritized. We are an equal opportunity employer that welcomes all qualified applicants without discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any non-merit based or legally protected grounds.

The Helper Bees provides reasonable accommodations to qualified individuals with disabilities during the job application and interview process. To request accommodation, please let your recruiter know.

As part of our standard hiring process, selected candidates may be required to undergo a background check and/or drug screen. The Helper Bees adheres to applicable federal, state, and local laws regarding these screenings, and the results will be considered in accordance with applicable regulations.

The Helper Bees was recently made aware of a fraudulent entity posing as our organization and requesting personal information. Please be aware of and protect yourself from scams. Visit the careers page of our website to view all current job openings.

Salary Description

$110,000 - $125,000