On-Air Sales Producer

Shop LC
Austin, TX

ABOUT US:

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 550 people. Our products are sold through TV on 80m homes through our live 24*7 broadcasts, our website, OTT, marketplaces, and social media.

We are the US retailing unit and a subsidiary of Vaibhav Global Limited (VGL) which is a well-established vertically integrated company, founded in India about 35 years ago and listed on the Indian stock exchanges. The company has had a turnover of $246 million (in the financial year 2022).

The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy .

Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds… has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2031. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.

We live by and are inspired by our core values of Teamwork, honesty, commitment, passion, and a positive attitude, which form the basis of every decision we make.

PRODUCER – ROLE OVERVIEW:

As a Producer at Shop LC, you will be responsible for scheduling and airing the products given within each show and ensuring each show is successful and meets sales goals.

Work Location – 100 Michael Angelo Way, Suite 300, Austin, Texas 78728

Reporting Manager – Sales Manager – Producers

Salary Range - $48,000 to $52,000 annually

Job Responsibilities:

  • Follow the direction of the company by working closely with sales leadership.
  • Coordinate various aspects of individual show’s live production such as overseeing product quantities and availability, meeting sales targets, orchestrating timing and graphics, and working in tandem with the show’s director to create a compelling story for the audience, utilizing sound effects, graphics, and audio.
  • Work live on air with the production team, leading each show, to ensure an entertaining and effective experience for the audience.
  • Comply with the Producer Code of Conduct roles and responsibilities and adhere to company policies and procedures.
  • All other duties as assigned by the manager.

Skills/Experience:

  • Bachelor’s degree with one or more years of experience in studio operations, and jewelry sales experience a plus.
  • Must be able to multi-task and prioritize and execute tasks in a high-pressure setting.
  • Proven ability to work within a team-oriented environment.
  • Ability to adjust and refocus in a dynamic and ever-changing live television environment.
  • Must be able to document and demonstrate an excellent retail sales track record.
  • Goal oriented with a focus on the bottom line.
  • Skilled in formulating and executing sales strategies.
  • Dependable and flexible, able to work in a 24/7/365 environment with flexibility to work all shifts including overnights.
  • Operate independently and exercise sound judgment and critical thinking in daily activities.
  • Create a cooperative working environment.
  • Establish and maintain effective working relationships with production and studio staff.
  • Flexible and adjust and respond to crises.
  • Communicate technical issues to both technical and non-technical audiences.
  • Creative, personable, and enthusiastic.
  • Ability to effectively utilize various software applications including Microsoft Office Suite.
  • Attention to detail and follow-through are essential.
  • Strong professional and interpersonal skills.
  • Excellent oral and written communication skills.
  • An ambassador of our Core Values: Teamwork, Honesty, Commitment, Passion, and Positive Attitude.
  • Minimum of four days of on-air and or office days of work a week.


Physical Requirements:

  • Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
  • Remaining in a stationary position, often standing or sitting for prolonged periods.
  • Moving about to accomplish tasks or moving from one workplace to another.
  • Adjusting or moving objects up to 40 pounds in all directions.
  • Repeating motions that may include the wrists, hands and/or fingers.

Posted 2026-01-09

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