Media Relations and Content Manager - Marketing & Communications

Media Relations and Content Manager - Marketing & Communications

Hiring Department

The University of Texas Permian Basin's Marketing & Communications Department welcomes applications for the position of Media Relations and Content Manager

Salary Range

$60,000.00 depending on qualifications

Essential Functions

Reporting directly to the Executive Director of Strategic Communications, the Media Relations and Content Manager plays a key role in shaping The University of Texas Permian Basin's public voice and brand through strategic media outreach and engaging digital content. This position leads the University's social media content strategy from planning and creation to publishing and community management.

The role also serves as the central point of contact for external media, overseeing incoming media requests and coordinating University responses. The ideal candidate is a strategic thinker and creative storyteller with a strong understanding of digital trends, audience engagement, and brand voice. This individual thrives in a fast-paced environment, is highly organized, and excels at translating complex topics into compelling, accessible content. This is an on-site role based in Odessa, Texas.

1. Lead the planning, development, and execution of content across all official UTPB social media platforms (Instagram, Facebook, X/Twitter, LinkedIn, Threads, YouTube, etc.).

2. Create and publish engaging multimedia content including writing captions, capturing photos, and editing short-form video for mobile-first platforms such as Instagram Reels, YouTube Shorts, and Facebook.

3. Serve as a point of contact for media inquiries and interview requests; coordinate logistics, deliver media assets, and ensure timely responses.

4. Develop and maintain a consistent social media calendar aligned with strategic University goals, events, and timely digital trends.

5. Monitor, moderate, and engage with online audiences to strengthen community relationships and reinforce a positive University image.

6. Draft and distribute media advisories, press releases, and official University statements as needed.

7. Utilize design and video editing tools such as Canva, CapCut, InShot, Adobe Express, or similar platforms to produce high-quality digital content.

8. Collaborate with University departments and stakeholders to source and amplify relevant stories across platforms.

9. Support storytelling efforts through blogs, newsletters, and student, faculty, and alumni profiles.

10. Partner with the Creative Director to ensure brand consistency and visually engaging communications.

11. Assist with timely updates to the University website, particularly for news, events, or marketing content.

12. Manage and grow the University's student influencer program to expand peer-driven digital engagement.

13. Stay current on trends in digital media, platform updates, and best practices in content strategy.

14. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.

Required Qualifications

1. Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field.

2. One (1) year of experience in social media content creation, media relations, or a similar communications role.

3. Demonstrated ability to manage professional social media accounts for a brand, organization, or institution.

4. Strong writing, editing, and storytelling skills for both digital and traditional formats.

5. Proficiency with social media management tools such as Sprout Social, Hootsuite, or Later.

6. Experience with design/video tools such as Canva, CapCut, Adobe Express, or InShot.

7. Ability to manage multiple projects and deadlines with attention to detail.

8. Comfortable working independently and collaboratively in a fast-paced environment.

Preferred Qualifications

1. Experience working in a higher education or nonprofit communications setting.

2. Familiarity with SEO principles and website content management systems

3. Understanding of higher education brand positioning and voice.

4. Experience mentoring student workers or interns in a communications or marketing capacity.

Additional Information

Required Application Materials

1. Cover Letter
2. Resume
3. List of References
4. Transcripts (Preferred)
5. Letters of Recommendation (Preferred)

Conditions of Employment

1. The job description is not a complete list of all responsibilities and duties performed by employees. Employees may perform other related duties as assigned by their immediate supervisor.
2. Employment is subject to an introductory period to monitor employee performance.
3. Once hired, the prospective employee must present documentation within three (3) days of the hire date to establish their identity and employment eligibility as required by Immigration and Customs Enforcement (ICE). Applicants must be able to show proof of eligibility to work in the United States by time of hire. UTPB participates in e-Verify.
4. Employees must be able and willing to travel and perform duties away from campus as necessary and must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver's license. Must have and maintain a satisfactory driver's record.
5. Employment is contingent upon a successful background check.
6. UT Permian Basin is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Schedule

Generally, the normal work hours for the university are Monday through Thursday, 7:30 - 5:30 pm; Friday, 8:00 am - 12:00 pm with a one-hour lunch. The individual holding this position may need to be available early morning, evening, and on weekends to meet the needs of the department. Hours worked may differ with some departments.

Standard Working Conditions

1. Able to lift various materials up to 25 pounds on an occasional basis.
2. Able to bend, crouch, and reach continuously.
3. Physically able remain seated, frequently to continuously.
4. Able to remain standing up to 15% of the time.
5. Possesses dexterity abilities required to perform job duties including extensive keyboard work, operating office equipment, performing filing, and other job-related responsibilities that include extensive wrist and hand movement.
6. Standard working conditions may differ depending on department and occupation

University Benefits

1. UT Permian Basin offers an excellent compensation package including heath, retirement, & fringe benefits for eligible employees.
2. Coverage includes medical, prescriptions, life insurance, AD&D, and matching retirement provided by UTPB.
3. You may also be eligible to add dental, vision, family coverage, & flex-spending accounts, additional retirement, and a few other coverages as options too.
4. Fringe benefits include tuition reimbursement (after one year of service), wellness breaks, employee assistant program (EAP), and meal deals, among other perks and discounts!
5. Our benefits package, along with an ample leave policy, make for a great total compensation package.

About the University

The University of Texas Permian Basin is located in Odessa, Texas. It was authorized by the Texas Legislature in 1969 and founded in 1973. The Permian Basin is one of the fastest-growing, culturally vibrant, economically invigorated regions of the country - full of industry, culture, and wide-open spaces. At the academic heart of this area sits The University of Texas Permian Basin - which every year, delivers smart, savvy leaders across the U.S.

As a regional, comprehensive institution, The University of Texas Permian Basin serves a diverse community of students from the region, the state, and beyond. Through excellence in student-centered teaching, learning, research, and public service, the University cultivates engaged citizens and impacts lives while advancing the technology and public interests of West Texas.

Our vision is that the University of Texas Permian Basin will be an innovative, responsive university that thinks large and lives local. We will lead in advancing education, research, economic competitiveness, and cultural enrichment.
Visit our social media sites below for more information.

LinkedIn Facebook Instagram Twitter YouTube

Thank you for your consideration in today's job market. We look forward to connecting with you more in the future.

To apply, visit