Product Manager - Customer Loyalty

Product Manager - Customer Loyalty
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Overall Associate Expectations:
Product Manager to lead product management for Marketing Communications & Customer Loyalty capabilities and experiences. Responsible for shaping and delivering a product vision and roadmap that enables capabilities that allow growth for marketing communications and loyalty experiences that will leadleading to increased customer engagement, customer acquisition and LTV. Responsibilities will include managing the requirements and user stories associated with converting the JCPenney customer loyalty program into a full Catalyst cross-brand loyalty program, over various phases spanning multiple years.
Core Competencies: Catalyst brands established core competencies to ensure all associates have a basic understanding of what is expected from a company standpoint. These include, Customer focus, embracing accountability, strategic thinking, driving execution, effective collaboration, and cultivate learning.
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Key Responsibilities
• Product Strategy & Roadmap
o Assists manager with defining and maintaining the product vision and strategic roadmap for Marketing communications and Loyalty accountLoyalty experiencescapabilities evolution.
o Partner with business partners to align product strategy with enterprise objectives and marketing priorities.
o Identify opportunities to optimize workflows, improve efficiency, and enhance communication and loyalty experiences.
• Requirements & Documentation
o Lead requirements gathering sessions with business stakeholders, end-users, and technical teams. This includes, marketing partners, digital partners, customer care and store ops, third party vendors, technical team and dependent technical teams.
o Document business requirements, user stories, acceptance criteria, and process flows with precision and clarity. Review with all impacted teams prior to development. Engage with architects and engineering partners to ensure solution is understood by all before execution & delivery phase.
o Ensure requirements are traceable and aligned with business value delivery.
• Cross-Functional Leadership
o Serve as the primary liaison between marketing business, creative, technology, digital teams, customer care and store operations to ensure successful product delivery.
o Partner with engineering, design, and operations teams to translate requirements into actionable solutions.
o Drive alignment and manage stakeholder expectations throughout the product lifecycle.
• Execution & Delivery
o Prioritize features and backlog items to maximize business impact and delivery efficiency.
o Track progress, manage risks, and ensure timely delivery of capabilities and enhancements.
o Support testing, change management, and training to enable adoption of new capabilities.
o Documenting gaps for future roadmap considerations
o Communicate to all impacted teams throughout.

• Continuous Improvement
o Monitor usage and performance of marketing platforms and tools.
o Gather feedback from stakeholders to inform enhancements and future roadmap planning.
o Stay current on industry best practices, emerging technologies, and trends in marketing operations and creative enablement.
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• Skills and Experience Needed:
o Three years’ experience leading product in an agile environment, with the associated processes and deliverables.
o Proven ability to own the full product lifecycle—from vision and roadmap through requirements and delivery.
o Direct experience with loyalty program capabilities: loyalty platforms/loyalty strategy.
o Strong analytical and problem-solving skills with an ability to translate complex business needs into actionable requirements.
o Excellent written and verbal communication skills; adept at stakeholder engagement across business and technology teams.
o Familiarity with agile methodologies, user story writing, and backlog management.