FLX Account Executive
OVERVIEW OF THE COMPANY
Fox TV Stations FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.JOB DESCRIPTION
KTBC FOX7 the FOX O&O in Austin, TX is looking for a Digital/Streaming TV Account Executive. The ideal candidate is experienced in new business development and is ready to make an immediate impact on our rapidly growing digital business. If you are an individual with a sales hunter mentality and the ability to consult with clients and understand how your products can serve as the solution to help them meet their objectives – this is the job for you. We are looking for a professional that enjoys marketing, has a passion for people, and thrives in a high-volume B2B activity environment -- a motivated, results-oriented, self-starter with a competitive spirit and desire to win!
Position Responsibilities Overview:
- The Account Executive will play a crucial role in generating, retaining, and expanding digital revenue. This position requires a proactive individual who can effectively engage new advertisers and maintain solid client relationships that will be key in having a robust sales pipeline of qualified advertisers for the Fox Local Extension (FLX) OTT /CTV platform and Fox Local News platforms
- Source new sales opportunities through a combination of identifying and researching potential categories, accounts and new business
- Maintain a consistent presence out in the field building relationships and presenting, live or via Zoom, the benefits of the FLX OTT/CTV platform and Fox Local News Platforms
- Become a product expert to participate in brainstorming, team meetings, client meetings, researching and assisting in proposal development and campaign reporting
- Ability to work in a collaborative environment and utilize the company’s resources
- Work with Sales Managers and the Regional Digital Sales Manager to develop and maintain custom presentations that further highlight the benefits and utility of FLX
- Maintain expert knowledge of competitive OTT platforms and a clear understanding of the characteristics that give FLX a competitive advantage
- Steward client campaigns by analyzing reports to develop impactful post-campaign recaps and provide recommendations to further optimize client campaigns
- Work closely with Sales Managers and the Regional Digital Sales Manager on creating impactful campaigns that help our clients achieve their marketing objectives
- Other duties assigned as deemed necessary and appropriate
Essential Skills:
• To be successful in this position, strong communication skills, attention to detail, and effective time management skills are a must along with knowledge of basic digital media technology and excellent presentation skills. Valid driver’s license and good driving record required.
This position has a base salary of $52,000-$60,000 along with potential for additional sales commissions for a total compensation up to and beyond $100,000.
• Other qualifications: proficiency in Word, Excel, PowerPoint, and Wide Orbit a plus. Knowledge of the local TV marketplace and how it is adapting to new OTT channels, successful experience in the digital media industry; Digital Video Advertising and/or Digital Agency/Digital Publisher experience preferred. Four-year College degree is preferred.
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