Senior Manager, Strategic Marketing

We’re looking for a strategic Marketing Manager to lead end-to-end marketing efforts for a high-profile, multi-site client. Focused on enhancing the full workplace experience—from boardroom to break room—you will own the marketing strategy across cafés, markets, and breakrooms. As the dedicated marketing partner, you’ll be responsible for driving sales, deepening employee participation, and aligning marketing activations with broader business objectives. This role requires a strong collaborator who can build cross-functional partnerships, translate insights into impactful programs, and deliver compelling reporting that informs executive-level presentations.

Job Responsibilities

Client-Centric Strategy & Execution

• Lead the development and execution of a holistic marketing strategy tailored to the client’s unique goals, consumer behaviors, and operational dynamics.
• Create and manage a quarterly marketing calendar that adapts to real-time trends, business shifts, and customer insights.
• Use data to optimize ongoing initiatives and inform long-term planning and promotions to drive sales.
• Customer-first mentality delivering elevated experiences to existing customers and driving new customers into the breakroom and cafes.
• Roll your sleeves up and help activate events, merchandising and marketing collateral as needed.

Cross-Functional Leadership

• Partner closely with the operations teams, culinary leads, finance stakeholders, and internal creatives to bring initiatives to life that drive engaging customer experiences and sales.
• Foster a results-driven, collaborative rhythm across functions to ensure seamless activation and measurable success.
• Translate strategy into clear, executable plans and ensure high-quality, timely delivery across all touchpoints.

Voice of the Customer (VOC) Strategy

• Develop and own a site-specific VOC program to capture customer sentiment and behavior.
• Analyze and synthesize insights into strategic recommendations that influence marketing plans and operational improvements.
• Present actionable summaries to both internal leadership and client stakeholders.

Impact Storytelling & Reporting

• Create compelling visual reports that clearly communicate performance, insights, and recommendations.
• Deliver regular reporting through consistent weekly, monthly, and quarterly templates.
• Tell the story of your impact in a way that deepens trust and drives strategic decisions internally and shows marketing value to the client.

Qualifications

• 6+ years of marketing experience, ideally in a client-facing or strategic account role

  Strong background in developing and executing tailored marketing strategies in Hospitality

  Demonstrated self-starter mentality with the ability to take initiative and work independently

  Proven track record of driving profitable growth through marketing initiatives

  Excellent communicator with a knack for visual storytelling and insight synthesis

  Highly organized, adaptable, creative and effective in managing cross-functional collaboration

  Experience in food service, hospitality, workplace experience or retail is a plus

  Location: Dallas TX with potential 50-60% travel.

Education